Top 20 NHL Instagram Earners in 2021
NHL players earn over $3 million per year on average, so life's pretty sweet for the top ice hockey stars. But their fortune doesn't end there; when they get off the ice and onto Instagram, they only have to post once to earn as much as the regular annual salary in Canada! We breakdown the top earners on Instagram and compare their social income compared to other global sports stars.
NHL players earn over $3 million per year on average, so life's pretty sweet for the top ice hockey stars. But their fortune doesn't end there; when they get off the ice and onto Instagram, they only have to post once to earn as much as the regular annual salary in Canada! At Casino.us We breakdown the top earners on Instagram and compare their social income compared to other global sports stars.
P.K. Subban
Followers:
1M
Earning per post:
$55.7K
Alex Ovechkin
Followers:
1.6M
Earning per post:
$88.3K
Connor McDavid
Followers:
910K
Earning per post:
$49.3K
20 Biggest NHL Players of Instagram
It pays to be one of the biggest NHL players, both on and off the rink. Alexander Ovechkin is regarded as one of the greatest ice hockey players of all time, but Ovi also rakes in the most on Instagram too. With 1.6 million followers, he manages to earn $88.3k per post on Insta, the most of any player in the league.
Alex Ovechkin
Washington Capitals
P.K. Subban
New Jersey Devils
Connor McDavid
Edmonton Oilers
Evgeni Malkin
Pittsburgh Penguins
Auston Matthews
Toronto Maple Leafs
Tyler Seguin
Dallas Stars
Artemi Panarin
New York Rangers
Henrik Lundqvist
Washington Capitals
David Pastrnak
Boston Bruins
Max Domi
Columbus Blue Jackets
Erik Karlsson
San Jose Sharks
Evander Kane
San Jose Sharks
Jack Hughes
New Jersey Devils
Vladimir Tarasenko
St. Louis Blues
William Nylander
Toronto Maple Leafs
Kris Letang
Pittsburgh Penguins
Brad Marchand
Boston Bruins
Patrik Laine
Columbus Blue Jackets
Brendan Gallagher
Montrèal Canadiens
Carey Price
Montrèal Canadiens
How NHL Players Measure Up To Other Sports Stars
Despite making close to $100k with each post, the Russian Ovechkin doesn't even come close to the top 20 sports stars on Instagram. The top earner worldwide is Cristiano Ronaldo; his 224.8 million followers see every post of his, which earn him over $1 million. Check out the other 19 athletes who profit from social media, including Conor McGregor, Virat Kohli and Stephen Curry.
Cristiano Ronaldo
Neymar da Silva Santos Junior
Lionel Messi
David Beckham
LeBron James
Virat Kohli
Ronaldo de Assis Moreira
Gareth Bale
Zlatan Ibrahimovic
Mohamed Salah
Luis Suarez
Conor Mcgregor
Stephen Curry
Floyd Mayweather
Sergio Aguero
Ronda Rousey
Serena Williams
Kevin De Bruyne
Simone Biles
Kelly Slater
Soccer Stars Dominate Instagram Earnings
Soccer is the biggest sport in the world and few can argue its global attraction; the 2018 World Cup had an incredible 1.12 billion people watching. So it comes as no surprise that soccer stars like Ronaldo, Lionel Messi, Neymar and even David Beckham dominate Instagram for earnings per post. 12 of the top 20 sports stars are soccer players, collectively earning over $5.8 million for a dozen individual posts!
80% Of The Highest Sports Instagram Earners Are Male: Gender Pay Gap Revealed
Of all the top athletes across the world, 80% of the highest earners on Instagram are male. With male soccer followed by billions globally this is hardly surprising, but Serena Williams, who has a serious claim to the G.O.A.T debate, is only 17th on the list. Outside of sports, 5 of the top 10 accounts followed globally are females, including Ariana Grande, Kylie Jenner and Beyoncé.
Male
80%
Female
20%
Female:
Instagram
Earners,%
20%
Male:
Instagram Earners,%
80%
Methodology:
The team at Casino.us anaylsed the profiles of the most famous NHL players in terms of their Instagram followers. Estimated earnings per post was found by using the Hopper Hq calculation of 'cost per follower' which works out as 0.00541911 per follower. The highest earning sports players on Instagram was gathered via Hopper Hq Instagram Rich List, to enable us to compare to the NHL players. Casino.us is the leading source for finding the best sweepstakes casino and US online gambling information.