BB vs BU reg strategy

Hey guys, first time posting hope it's okay ^^

Villain is a reg over 200 hands, 27/24, fold to 3bet 72% but it hasn't converged yet so take it with a grain of salt.

QJo in the BB, reg opens BTN, I decide to 3bet. Thinking about it now I feel like calling is actually better here, by 3betting we get called by a range that dominates us, and we fold out hands that we beat. How do you guys play this spot preflop?

On the flop I had two lines in mind, either small flop / big turn to get some hands to call/fold, or bluff in one street with a big sizing. Except I clearly didn't have enough fold equity to justify it according to my analysis.

So what's your approach when you're in that kind of spot with not enough FE but still decent equity?

Curious to hear your thoughts!

I prefer call, but its an Ok hand to 3bet in theory. Post flop it depends on the board

Yeah we are missing the board. Without that we cant analyse postflop. Its also important to know the pot size and effective stack size. So please provide a complete hand history.