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Message: [QUOTE="Wild Rivers, post: 616108, member: 21370"] I feel for ya, MTV! I am in the software business and I have seen many business initiatives come and go over the years. Instead of million dollar "promotions" they usually involve creating an extension of a system or a new application (at great expense). All proposals for such initiatives are examined by upper managment and modelled to the Business Case of the company; middle managment marketing and sales people are usually a part of this process, as well as outside consultants, such as attorneys and ad agencies. :deal: Sometimes these projects fail, and other times they are hugely successful. When they succeed, upper managment takes all the credit. When they fail, middle managment sales and marketing heads will roll. [/QUOTE]