Reply to thread

Message: [QUOTE="Jacki Burkhart, post: 3146701, member: 105969"] I know you're joking about this....but seriously though if we were going to design a series of poker marketing campaigns to appeal to women, I don't know what they would look like...but I highly doubt it would be sexualized in any way. I'm not saying that women aren't interested in sex....but it just doesn't seem to be used often in marketing to women. Perhaps this is because as a woman, any time you want sex in the world you can get it pretty easily....so it isn't much of a "carrot" to dangle in front of us. The motivation is different. Romantic themes "sell" to women much more than sexual themes. As well as bonding/experience themes. Perhaps depicting a woman outplaying a man and then that man falls in love with her (but how do you do that in a print ad?) or perhaps depicting a group of well dressed business women playing poker together and having a good time....like a modern twist on ladies night out... [/QUOTE]