Overplay a medium hand after you win with it?

I have caught myself doing this lately. If I "donk" a player with a hand like AQ and beat them out of a tournament I start to think "why am I not playing/shoving this hand more often in more spots". I start to give the hand more value than it deserves when I take out kings or queens. Just a thought about that. I know every situation deserves it's own thought process, just curious if anyone else gets this?