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Message: [QUOTE="OzExorcist, post: 1977149, member: 23910"] Oh I dunno... I'd argue that Darvin Moon was basically unmarketable. If he had any appeal at all it was very narrow. He wasn't really likely to play many other large-buy in televised tournaments - let alone actually make the televised part of them, so there's not much bang to be had from putting a logo on him after his guaranteed TV time at the main event was up. He wasn't billboard or advertising material, and he wasn't much of a talker. He was a nobody before he won the main event, so media interest in him would die about a week after the tournament finished. He was a self-confessed luckbox, easily the worst player at his final table, so it's not like they could sell him based on his poker knowledge. Quite simply, I think money spent on him would have been money wasted. [/QUOTE]