I found some interesting global data from GWI showing the percentage of internet users aged 16+ who used an online gambling or betting website/App in the past month.
🇿🇦 South Africa — 32.3%
🇳🇴 Norway — 31.2%
🇬🇷 Greece — 25.8%
🇳🇿 New Zealand — 24.0%
🇬🇭 Ghana — 21.5%
🇭🇺 Hungary — 21.5%
🇬🇧 UK — 19.6%
🇧🇷 Brazil — 19.0%
🇦🇹 Austria — 18.7%
🇦🇺 Australia — 18.0%
The global figure was around 9.8%.
Which country surprised you the most? And where does your country rank? 🌍🎰
Source: GWI, Q2 2025, published in the Digital 2026 Global Overview Report.
🇿🇦 South Africa — 32.3%
🇳🇴 Norway — 31.2%
🇬🇷 Greece — 25.8%
🇳🇿 New Zealand — 24.0%
🇬🇭 Ghana — 21.5%
🇭🇺 Hungary — 21.5%
🇬🇧 UK — 19.6%
🇧🇷 Brazil — 19.0%
🇦🇹 Austria — 18.7%
🇦🇺 Australia — 18.0%
The global figure was around 9.8%.
Which country surprised you the most? And where does your country rank? 🌍🎰
Source: GWI, Q2 2025, published in the Digital 2026 Global Overview Report.
