Phil Hellmuth "White Belt" Commercial

I was watching ESPN classic last night/early morning and saw this commercial in which Phil is selling his "white belt" video. I can't help but laugh every time it's on. He makes awkward hand gestures, not to mention that they cut to Antonio Esfandiari trying to keep a straight face when saying something along the lines of "Phil Hellmuth is without question the world's greatest hold'em player", then it cuts to Johnny Chan saying "Phil knows when to fold them..." and he chuckles like it's total B.S. Funny...