I would say that the key is not to obsess about being in the top 10%. In big tournaments, you have to play well from the start, take advantage of good opportunities once your stack increases and, above all, avoid giving away chips in marginal situations.
You must also adapt to each stage: be more patient at the beginning, take advantage of the pressure near the bubble and risk more in the final stages when it really pays off. And you have to accept that, even if you play well, the variance means that you won't always be in the top 10%.