Interesting as this also seems to be a driving factor in sports betting as well. People want the action but are afraid to lose, so they bet on heavy favorites that will win a majority of the time, but not enough to cover the spread or the lines that are put on them.
Like a good sports bet, a bluff should be a calculated risk based on the expected value of the outcome.
Like a good sports bet, a bluff should be a calculated risk based on the expected value of the outcome.



