The monopoly of the national Finnish gambling provider Veikkaus is coming to an end. This is a big change for a country where gambling has basically been very controlled since the 1940's. Finland is currently taking its next steps towards licensing model which opens the market for competition in July.
According to Finnish broadcasting company Yle, Finland has so far received 75 license applications. The number exceeds expectations that were between 40-60 applications.
This is clearly a signal that small Finland with its close to six million people is seen as a lucrative market. In comparison our neighbor Sweden (population 10.7 million) has currently 89 active licenses.
Finnish officials have not yet approved any of the applications but first approvals might be seen at the end of this year.
Expectations between different groups vary. Some see troubles ahead, and others embrace the financial opportunities that arrive with increased marketing spending.
Finnish news link.
According to Finnish broadcasting company Yle, Finland has so far received 75 license applications. The number exceeds expectations that were between 40-60 applications.
This is clearly a signal that small Finland with its close to six million people is seen as a lucrative market. In comparison our neighbor Sweden (population 10.7 million) has currently 89 active licenses.
Finnish officials have not yet approved any of the applications but first approvals might be seen at the end of this year.
Expectations between different groups vary. Some see troubles ahead, and others embrace the financial opportunities that arrive with increased marketing spending.
Finnish news link.















