Aaahhh, Salty Joe. Doing what he does best - getting salty
He's probably just tilted because he had to make a big laydown or something, it's hardly the first time he's gotten a bit, erm, "emotional" during a big tournament.
Personally, the wire service's attempts at explaining how a poker tournament works tilt me a lot more than Hachem's comments.
As to how this hurts his marketing potential, I don't think it'll do anything.
For one thing, it's vastly outweighed by all his positive achievements. He's far and away the most successful of the Stars-sponsored ME winners and even if he never wins another major tournament again he'll have a steady stream of opportunities with Australian B&M
casinos and poker media for the rest of his life. Srsly, he's the god of poker down here.
And to the best of my knowledge he doesn't really get into coaching or writing books, so meh.
For another thing, who's about the most famous person in poker? Phil Hellmuth. What's he famous for? Pissing and moaning. Case closed.