Freerolls are indeed often underestimated, especially by players who already play higher stakes and think mainly in terms of “time = money.”
But they have two real benefits:
First, it’s a way to get free volume in a large-field environment, where you can improve discipline, push-fold play, bubble situations, and ICM without any financial risk. This is especially useful for beginners or for players testing new lines.
Second, yes — in some poker rooms and series, it’s actually possible to build a starting bankroll if you approach them not as a lottery, but as real tournaments played with maximum focus.
However, there’s a downside: the field is often very weak and chaotic, which can create bad habits — overplaying
hands, making unnecessary calls “because it’s free,” and not respecting raises properly.
So the question isn’t “to play or not to play,” but “for what purpose.” If the goal is development and volume, freerolls are useful. If the goal is stable EV growth, they should be seen as a supporting tool rather than the core of your strategy.